A young woman bites one of the TOUS Claws nail jewels, her long nails transparent

TOUS

Claws

The first jewellery made by and for the TikTok community.

How do you flip a trend and turn “TikTok made me buy it” into “TikTok made me sell it”? With a campaign where the user takes centre stage and becomes the creator.

“Greatest TikTok” badge from the TikTok Awards
Hand in a mesh glove, nails wearing TOUS Claws jewelsHand in a pink glove, long nails wearing TOUS Claws jewels
TOUS Claws logo in chrome lettering
Close-up of a young woman with braids, TOUS Claws nail jewels held to her mouth
Young woman with braids covering her face with her hand, wearing rings and TOUS Claws jewelsHand wearing TOUS Claws nail jewels under the TOUS Claws letteringYoung woman with blue streaks and long nails wearing TOUS Claws jewels, hands on her face

We made the first line of nail jewellery created digitally by TikTok users and brought to real life: TOUS Claws

Young woman in profile, long nails with TOUS Claws jewels resting on her face
Awards
TikTok Awards 2023
Greatest TikTok