We are culturalnatives.

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Está Pasando is a creative agency that has spent more than ten years connecting brands with people through culture.

We grew up among memes, hits and viral trends that connect with millions of people. That's why we believe the most effective way to bring brands and consumers together is popular and digital culture.

Oh, and there are more people with us on this journey. We have friends everywhere: leading names in design, music, art, food and content creation. We know the people who define today's culture, and they know us too.

And with this recipe, after ten years we are now a team of more than 140 professionals delivering creative solutions to more than 100 clients.

Want to join what's happening?

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The 4 i's

Initiative

At Está Pasando we reward those who defy expectations, question the easy answers and prove there is always a better, brighter and more effective way of doing things. Nerve and energy.

Inconformity

Valuing those who enjoy the challenge of moving on to the next big thing while dealing with the constant uncertainty of the industry; we like to call it being comfortable in discomfort ;)

Impact

Talent that spots relevance and creates work that not only meets our clients' business goals but aspires to become part of popular culture, backed by data that helps us be more objective in every decision.

Emotional intelligence

Talent that spots relevance and creates work that not only meets our clients' business goals but aspires to become part of popular culture, backed by data that helps us be more objective in every decision.

professionals
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our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients · our clients ·

Entertainment.

  • AMC
  • Audible
  • Canal Historia
  • Disney+
  • Filmin
  • HBO
  • Netflix
  • Podimo
  • Prime Video
  • SkyShowtime

Music.

  • Amazon Music
  • Primavera Sound
  • Rabat
  • Sony Music
  • Spotify
  • Universal Music
  • Virgin
  • Warner Music
  • YouTube Music

Tech.

  • Amazon
  • Asus
  • Audible
  • BackMarket
  • Fotocasa
  • Google
  • Intel
  • Motorola
  • Sony
  • TikTok
  • Waylet
  • Xiaomi

Energy & Mobility.

  • Bipi
  • Repsol

Public & Social Impact.

  • AEPD
  • LaCaixa
  • Parlamento Europeo
  • WWF

Food & Beverage.

  • Absolut
  • Ballantine's
  • Beefeaters
  • Bimbo
  • Carrefour
  • Eneryeti
  • Fiesta
  • Fini
  • Flax&Kale
  • Guía Repsol
  • Jägermeister
  • Jameson
  • La Prohibida
  • Manolo Bakes
  • Maxibon
  • Mucho
  • Nestea
  • Popeyes
  • Qé!
  • Takis
  • Bollycao
  • Donettes
  • Donuts

Artist.

  • Aitana
  • Bad Gyal
  • BarryB
  • C. Tangana
  • Camela
  • Cano
  • Carolina Durante
  • David Bisbal
  • Dellafuente
  • Feid
  • Guitarricadelafuente
  • Hens
  • Lola Índigo
  • Natalia Lacunza
  • Nathy Peluso
  • Pignoise
  • Rosalía
  • Sen Senra

Fashion & Lifestyle.

  • Adidas
  • Bershka
  • Booksy
  • Heydude
  • Pull&Bear
  • Puma
  • Reebok
  • TOUS
  • Zalando

Others.

  • Btravel
  • Edenred
  • N26
  • VivaGym