A young man bites a gold chain while another drinks behind him at the party inside the truck

Jägermeister

Frozen Hour

What happened on 30 March 2025? That's right, the clocks went forward. At 2:00 it was suddenly 3:00

At Jägermeister, we couldn't let anyone steal an hour of partying from us.

But… what if we could freeze time?

We took the ritual of drinking it at -18 ºC to the next level: a party inside a freezer truck.

The Jägermeister freezer truck at night, its door open and steps leading into the party
Inside the truck turned into a club, lit in red, with the DJ booth at the backSide of the truck: “Congelamos el cambio de hora para que no pierdas ni un segundo de tus best nights”

Because if the night was going to be an hour shorter, we'd make it unforgettable.