Universal

Carolina Durante

Add a record signed by Carolina Durante to your shopping list

Carolina Durante were releasing their new album “Elige Tu Propia Aventura” (Choose Your Own Adventure), and it needed a special launch.

First, why announce a single when you can get your fans to steal the exclusive?

We hung T-shirts up like wildposting. Well, not us: Diego Ibáñez, Martín Vallhonrat, Juan Pedrayes and Mario del Valle did.

Carolina Durante playing an acoustic set behind a butcher's counter
The four members of Carolina Durante posing with the manhole-cover recordThe butcher's ticket dispenser branded with the Carolina Durante logo

Second, a record signing? Yes, but our way.

The band signing records and T-shirts on the counter

Since we were talking about choosing your own adventure, we went to the place where we make the most choices: a market. A butcher's, to be precise. And there, among counters and queue tickets, we played a surprise gig.

Because plenty of bands fill stadiums. But only Carolina Durante could fill a butcher's.

Fan in a cap behind the counter, among band T-shirtsBand member writing in a notebook
Awards
Evento Plus
Bronze