Reebok Live is one of the biggest proyects with done with Reebok so far. Due to the opening of their first store in Madrid and the refitting of their space at Barcelonas ECI PDA we were in charge of creating a concept that celebrated the magic behind Reebok and its passion for fitness.
Reebok Live was a festival fully dedicated to Reebok’s philosophy and the celebration with music allied to sports. We created the brand itself and a landing page where users were able to book exclusive master classes taught right in the mains stores alonside live music and surprise acts.
Both editions of the festival were a huge success, getting together big names of the sport world such as Gotzon Mantulitz or Javier Fernandez, internet sensations like byViruzz, Patry Jordán or Sr Zeta and chart-breaking artists such as Nathy Peluso and Damed Squad.