Project Description

Live Nation asked us to be in charge of the warming up of the Katy Perry show in Barcelona with one condition only: it had to be special and it had to be different.

For six months, we shook the Katy universe by creating a container on http://misionkatyperry16f.tumblr.com.
There we gave away exclusive material of the artist from brands like Claire’s, Playstation and even signed albums by the artist herself. The fans created their own content, and we gathered more than 5000 displays of affection from fans from all over the planet with the also-designed-by-us hashtag: #misionkatyperry16

Project Details
visit the site