Mad Live! by Sony
Project Description

We are very proud of the results of the Mad Live by Sony! Está Pasando was in charge of the online promotion and coverage of the first edition of the Mad Live festival before, during and after the event. It included a band contest to be part of the line-up (over 500 contestants and 100k votes), management of the interactive screens of the festival and social networks during the event (national TT for more than 12 hours #MadLiveBySony), video production and interviews with all the festival main acts, summary videos for the audience and corporatives, Stage by Sony spot and design and implementation of contests on social networks directly connected to the festival.


Project Details
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