Athletic Club de Bilbao: #DenokBatera
Project Description

When we receive a football project, the Está Pasando hooligans vibrate with joy.  This project, thought for the Copa del Rey 2015 final, was carried out in Bilbao and Barcelona, where we were broadcasting and stirring people’s excitement on social networks at San Mamés and the authorised fanzone in Montjuic in Barcelona. Our target: Turning #DenokBatera into a permanent chant for the final. We managed the whole production and tracking of the action and of the two days broadcasted with dynamics on Twitter to cheer the Athletic club. We achieved more than 50k mentions, 32k RTs and 150M of impressions.

Project Details
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